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COVID-19 & Real Estate: 3D Virtual Tours Amid a Crisis


As 2020 progresses well into third quarter, the entire world is still dealing with a largely unexpected situation.


The outbreak of the coronavirus, had quickly become a global pandemic. In efforts to contain the pathogen and quell the potential health risks, many countries around the world are yet recommending their populations to quarantine.


Obviously, this collective pause is having a major impact on business. Industries are being forced to adapt to stay afloat during this unprecedented crisis. However, technology is making the impossible possible, and creating a new paradigm where staying at home doesn’t necessarily mean real estate professionals can’t thrive.


New Technologies Are Paving the Way

It’s no secret that technology is carrying the weight of keeping communication going for the real estate industry, as COVID-19 is keeping everyone within the safety of their own homes. Remote work is possible via connectivity technologies, e-communication, social media and contemporary websites. Right now, it’s all about producing clear, cohesive and comprehensive content that provides everything an in-person client interaction would. When looking at real estate, what better tech tool is available to achieve these goals than 3D virtual tours?


Making the Best of a Tough Situation With Virtual Tours

In the wake of a crisis such as COVID-19, where social distancing is a prerogative, many brokerages have continued to halt property showings.However, that doesn’t mean that all real estate deals need to be put on hold. Property listings using 360 tours will be able to facilitate a digital walk-through experience for interested buyers. The demand for digital home tours has grown, with Redfin CEO Glenn Kelman saying, “our requests that are for video-chat tours have increased nearly four-fold over the past two weeks, albeit off a low base. Due to some heroic engineering efforts, we upgraded the website functionality for requesting video-chat tours…” Major Takeaways: 3D Touring’s Future Outlook

While undoubtedly a tragedy, the COVID-19 pandemic could end up being the accelerator that transforms virtual property tours from a luxury addition into a standard baseline expectation. Those who have been slow to explore the possibilities of 3D touring are currently seeing how easy, useful and altogether essential 360 virtual tours are for real estate.

COVID-19 will eventually pass. However, 3D tours won’t be fading into the background once it does. Contrarily, the powers of virtual touring will be at the forefront of the industry’s mind as digital technologies propelled society forward during the hardest of times. In the same way that e-commerce is here to stay, virtual tours are the newest wave of online buying that is revolutionizing real estate. Both buyers and agents will continue to see the multilayered benefits of virtual tours as this tech helps make business more productive, profitable and streamlined.

Above all, Shutter Zone Media is committed to health and safety. Our dedicated team members and appreciated clients and customers are, and always have been, Shutter Zone's top priority. Any real estate partners interested in learning more about our premier 360 virtual tour services shouldn’t hesitate to chat with us. We’re here for you.


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